Product Promotions that Rocket Sales
Ethicon Endo-Surgery (EES), a division of Johnson & Johnson, asked us to help them increase requests for hospital trials of an innovative (and premium-priced) bladeless trocar – a device used in laparoscopic surgery. Knowing surgeons as well as we do, the challenge was not to simply show and tell these hard-to-impress prospects about this device – we had to get them to interact with the device to appreciate the product advantages.
The Vortex solution? Create a promotional package that was more irresistible showcase, than mere shipping container. Our packaging design helped encourage interaction, simulating the effects of retention force, smooth, one-handed instrument exchange, and most importantly, reinforcing the fact that no fascial closure is required with this device.
The results for our client? A proven tool in the growth and defense of their share of a $500 million market. The promotion’s production run was tripled due to demand in the field. To see more of the work we’ve done for EES, click here.
Annual Reports that
Change Perceptions
The John S. and James L. Knight Foundation Annual Report — the website and printed report started an image shift, from that of stodgy grant-maker to innovative and energetic supporter of community and communication.
Strong Branding
Lifts Marketing
Standards for messaging,
graphic guidelines, and a
simplified process that
reduced costs, and significantly strengthened brand presence
for Cordis Neurovascular, a division of Johnson & Johnson.
