Branding revealed
A myriad of product and service choices face consumers everyday. Effective branding programs can encourage consumers to choose your product or service over the product or services of the competition. Whether your company is large or small, creating a brand is a critical element in helping consumers make informed choices.
A brand is more than just a name, clever tagline, or graphic look. A brand is a promise you make to your customers and, at the same time, it is a perception they have about your product or service. In other words, your product or service is what you provide in the marketplace, while your brand is what makes you stand out.
Creating and managing a brand is not a one-time event. It is an ongoing process that Vortex Communications can help you navigate successfully.
We can help you:
- Understand your product or service in the context of the industry and consumer landscape;
- Define your company’s product and service as it relates to customer perceptions;
- Articulate the value message of your offering;
- Ensure that brand messaging and imagery will reach the desired target segment;
- Create brand guidelines for your alliance partners and vendors to implement;
- Develop tools to help bring common belief and understanding of your brand across your entire company;
- Expand awareness of your brand to the marketplace;
- Create digital assets connected with your brand and efficiently distribute them.
To learn more about how Vortex Communications can help leverage your brand,
contact us today.
Product Promotions
that Rocket Sales
A promotional package that was more irresistible showcase, than mere shipping container for Ethicon Endo-Surgery, a division of Johnson & Johnson.
Annual Reports that
Change Perceptions
The John S. and James L. Knight Foundation Annual Report — the website and printed report started an image shift, from that of stodgy grant-maker to innovative and energetic supporter of community and communication.
Strong Branding
Lifts Marketing
Standards for messaging,
graphic guidelines, and a
simplified process that
reduced costs, and significantly strengthened brand presence
for Cordis Neurovascular, a division of Johnson & Johnson.
