Making more of your web presence
The most important thing you can do to make the most of your web presence is to ensure that your site is seen.
There are three ways by which you can increase your search ranking:
- Implement a Pay-Per-Click program;
- Optimize your site to be search-engine friendly and
- Develop an online advertising plan.
Once you get traffic to your site, the second priority is to engage visitors by actively managing your content. Suggestions follow:
- Develop content that helps your site visitors make informed decisions. Learn more about what they want to know and when.
- Speak directly to viewers’ interests and tastes.
- Use interactivity and multimedia where it will enhance understanding, humanize the experience, and showcase a point of difference.
- Keep your site updated with the latest information about your products and services.
- Build a navigation scheme that is natural to the discovery and learning process.
- Implement programming and technologies that are smart-phone friendly.
- Work to encourage repeat visits, loyalty, and delivery of permission based email offers.
While getting people to your site is most of the battle, maintaining a high ranking and improving sales has a lot to do with how easy your site is to navigate and use. Many sites are difficult to update, unstable, or long out-of-date. To help you keep your site running smoothly, implement the following:
- Choose a programming platform that responds to both sides of the user experience:
web visitors who will use the site, and the programming and content team who will maintain the site. - Consider a data driven solution. This may ensure that site updates can be made quickly and easily without a dependency on unreliable sources.
- Get the product and marketing teams working with the web team.
Understand that your website is a direct extension of your brand. It speaks as much about your product and service as do bricks and mortar and your team. Your website should:
- Mirror your brand positioning and promise.
- Ensure consistent application of graphic standards from print to web.
- Leverage your web investment by promoting the brand as well as your products and services across the entire site.
To learn more about how Vortex Communications can help you make the most of your website, contact us today.
Product Promotions
that Rocket Sales
A promotional package that was more irresistible showcase, than mere shipping container for Ethicon Endo-Surgery, a division of Johnson & Johnson.
Annual Reports that
Change Perceptions
The John S. and James L. Knight Foundation Annual Report — the website and printed report started an image shift, from that of stodgy grant-maker to innovative and energetic supporter of community and communication.
Strong Branding
Lifts Marketing
Standards for messaging,
graphic guidelines, and a
simplified process that
reduced costs, and significantly strengthened brand presence
for Cordis Neurovascular, a division of Johnson & Johnson.
